About Us

I was born in 1962 and raised in a small town in New Jersey as the youngest of four children and the only boy. Ironically, I later had four children of my own, with my youngest also being a boy. I have spent much of my life surrounded by feminine energy, growing up with three older sisters and raising three daughters, which has given me a rare and expansive perspective on life.

At twenty-one, I made the decision that would reshape the entire trajectory of my life. I got clean and sober. Choosing sobriety at such a young age required radical honesty, deep introspection, and the willingness to build a spiritual foundation from the ground up. With no substances left to escape into, I learned that any habit I could not live without was a habit that would eventually need to go. From that moment forward, I committed myself to evolving one day at a time as a spiritual being having a human experience.

Sobriety demanded that I take honest personal inventories, face my character defects, serve others, and consciously choose perspectives and behaviors that support a loving, empathetic, and meaningful life. Early on, I immersed myself in self-help literature, journaling, and meditation. While my practice was not as consistent then as it is today, those early experiences of clarity and presence planted seeds that would grow into a lifelong spiritual path.

In 1984, I moved from New Jersey to Southern California and entered the entertainment industry, beginning in film and television production, then music merchandising, and eventually executive leadership. Over the years, I owned two marketing and merchandising companies and served as CEO for several organizations, including Sony Music, Clear Channel Entertainment, and AEG Live. I represented iconic artists such as The Beatles, Madonna, Pearl Jam, the John Lennon Estate, KISS, Britney Spears, Ozzy Osbourne, and The Who, among many others. I also managed Bob Newhart for over two decades. By every external measure, I was successful. Yet internally, I found myself endlessly chasing more. More success. More money. More validation. And it was never enough.

About fifteen years ago, I began to feel deeply disillusioned, not only with the industry, but with who I had become within it. I often fantasized about something so disruptive that it would force everything to stop and reset, freeing me from the treadmill I had lost myself on. When COVID hit and my company shut down within six months, that moment arrived. It turned out to be the greatest gift of my life.

With everything paused, I devoted myself fully to spiritual study, personal growth, and wellness. I studied at The Chopra Center and became a certified Primordial Sound Meditation instructor. I trained under Jay Shetty and became an Association for Coaching licensed spiritual life coach and mentor. I immersed myself in Tony Robbins and Dean Graziosi’s Knowledge Based Business program and Gabby Bernstein’s writing program. I even began training toward becoming a yoga and fitness instructor, though I ultimately chose to focus on building my wellness brand instead.

That calling became Spiritual Warrior. I built a website at www.myspiritualwarriors.com, created two online courses, launched coaching programs, and expanded onto social media, posting content consistently for the past five years across Instagram, TikTok, and Facebook. I knew I had a voice that needed to be used and a book waiting to be written. My path was no longer in the corporate entertainment world I once inhabited.

At the same time, I had responsibilities. As resources tightened, I made the conscious decision, after many conversations with my shaman, to continue consulting within the entertainment industry while building my wellness platform slowly, authentically, and with integrity.

Today, I am a devoted daily meditator and a lifelong student of spiritual and emotional growth. I continue to deepen my understanding of mindfulness, heart centered living, and the true nature of consciousness. Among the many teachers who have influenced my journey, Dr. Wayne Dyer has had one of the greatest impacts. He showed me that being a strong, grounded, spiritually centered man does not mean hardening. It means opening. It means living with honesty, empathy, emotional courage, and a heart forward approach to life.

My spiritual path has given me the greatest gift of all, love. A deep love for myself, for others, and for the world. Pema Chödrön teaches that a true spiritual warrior meets life with courage, vulnerability, and an open heart. By that definition, I have spent a lifetime becoming exactly that.

Beyond spirituality, I am a single parent, a committed pescatarian, a fitness enthusiast, and an avid tennis and pickleball player. I spend as much time as possible outdoors trail running, hiking, mountain biking, street biking, skiing, and boogie boarding. Nature remains one of my greatest teachers.

My journey continues to be one of remembering who I am, returning to what matters, and helping others awaken to their own inner wisdom. We are all the same. We come from the same source. We are all walking each other home.

Joseph L. Bongiovi
A Spiritual Warrior